But this is all about to change with the launch of our exciting new DeoDry deodorant. Completely free of aluminium salts, our first ever dry-effect deodorant instead uses patented technology to keep you fresh and dry. DeoDry contains volcanic minerals, known for their remarkable capacity to absorb moisture. It also contains a blend of essential oils, carefully chosen to tackle odour-causing bacteria. The result is a deodorant that gives you kind and gentle 24-hour protection.

But don’t just take our word for it. A series of scientific tests and user trials have been carried out to assess how effective DeoDry is. First was the sniff test. This particular experiment involved five trained ‘sweat sniffers’ (yes, they really do exist) who sniffed the armpits of over 40 people, 24 hours after they’d applied DeoDry. And the results were pretty impressive – with significantly less odour and a far lovelier fragrance found on the people wearing Deodry than those without.

Further trials were conducted to determine the dryness of the range. In these, a panel of consumers were asked to assess how dry they felt, 48 hours after applying our roll-on. Once again, the results were just as we’d hoped. In terms of both odour and dryness, DeoDry got the thumbs up. No sweat.

The new range is available in three fragrances. The unisex Cool & Zesty has a citrus scent with refreshing and uplifting lemon and lime essential oils. Also unisex, Chilled & Breezy has cool, invigorating aqua notes. Fresh & Floral is unmistakably feminine, with rose and camomile essential oils. All are available in both stick and roll-on.

What’s more, when your roll-on runs out, you don’t have to buy a new one, just a refill. This means less packaging and less waste, which is great news for the environment. And as an alternative to traditional antiperspirant deodorants, DeoDry is great news for your underarms too.